Hurricane vs. Blizzards Essay Example | Topics and Well Written Essays - 500 words

Hurricane vs. Blizzards - Essay Example As a result, the occurrence is even a threat to human life that depends on these items (Halmer and Oplinger, 2001). The hurricanes, realized through cyclically moving storms, are seasonal occurrences that are unpredictable. The unpredictability relates to the dynamism with respect to the nature and extent of a particular occurrence. A hurricane â€Å"can quickly change its speed, direction, and intensity† (Brainworks, 2009, p. 14). Besides, reliable predictions are only possible from an already developed hurricane. This means that it is not possible to make predictions prior enough for adequate safety measures (Brainworks, 2009). Hurricanes are also associated with geographical vulnerability of areas as some areas are more vulnerable than others are. This explains the reason for repeated occurrence in some areas while other areas do not experience hurricanes. Its occurrence includes a gradually increasing strength of current that temporarily ceases. Some of the common impacts of hurricanes are â€Å"wind damage and flooding† (Halmer and Oplinger, 2001, p. 87). Blizzards are also examples of extreme weather conditions. Halmer and Oplinger explain that a blizzard is a less severe version of a hurricane and is identifiable by features such as duration, and visibility of the surrounding. A characteristic storm that goes beyond three hours for example identifies a blizzard and not a hurricane. The blizzards however have a relatively lower current speed of less than 40 miles per hour. Another characteristic feature of the blizzards that distinguishes them from hurricanes is the extensive formation of mist in the environment to a degree that impairs vision. Blizzards therefore results in longer hours of snow, and a misty environment that blurs vision. The phenomenon is associated with geographical vulnerability with repeated occurrences reported in specific areas. Lehigh valley in Pennsylvania is an example of areas that have repeatedly experienced blizzards in

GLOBAL MARKETING Essay Example | Topics and Well Written Essays - 1000 words

GLOBAL MARKETING - Essay Example A good example of a firm practicing internalization as a result of globalization is KFC Limited (Kentucky fried Chicken) which has opened eateries in Europe, Asia and Africa yet its home country is USA. Key drivers of globalization have been linked to internalization with regards to marketing in that they might have positive and negative effects on marketing. Some of the key drivers of globalization are as presented by Daniel Traca in his article(International Trade) are, lower transport and communication costs, development of international institutions and political decisions towards deregulation and liberation of trade and FDI(Foreign Direct Investment) regulations. Lower transport and communication costs have especially propelled marketing standards by firms. This has led to healthier marketing competition and reduced monopoly by some major firms. It has also widened their market base and resulted into increased revenues. Customer services and goods delivery has also improved due to this. Daniel Traca outlines that the development of international institutions such as the World Trade Organization (WTO) and regional trade agreements between continental blocks and countries has greatly lead to internalization benefits by major firms. Though some regulations and rules that are governed by WTO have added towards marketing internalization, some are restrictive and are not favourable to all participants. Regional trade agreements have also lead to better products and services by firms in these regions. This is as a result of favourable marketing conditions such as reduced taxes, large market sizes and setting up of Export Processing Zones that foster growth of trade and marketing. Political decisions towards deregulation and liberation of trade and FDI regulations have resulted into better marketing standards. This has enabled firms to directly market themselves globally by getting involved in community programs