Wednesday, January 15, 2020
Questionnaire for Mcd
We are currently conducting a research on ethics of McDonaldââ¬â¢s advertisement. We are surveying on the opinions of college students towards the ethics of McDonaldââ¬â¢s advertisement. Are they really advertising their fast food ethically? Your response and feedback will be much appreciated. It will take 5 minutes to complete this questionnaire. Gender: Age: _20_ {draw:rect} {draw:rect} Male Female Which faculty do you study in? {draw:rect} {draw:rect} {draw:rect} {draw:rect} Business Engineering Biomedical Law How often do you eat McDonaldââ¬â¢s fast food every month? draw:rect} {draw:rect} {draw:rect} Seldom 1-3 times > 3 times What do you think about the taste of McDonaldââ¬â¢s food? {draw:rect} {draw:rect} {draw:rect} Not tasty Tasty Very tasty Do you think that McDonaldââ¬â¢s food is as tasty and attractive looking as shown in their advertisements? {draw:rect} {draw:rect} Yes No Do you think that McDonaldââ¬â¢s advertisements are affecting kids to eat more fa st food? {draw:rect} {draw:rect} Yes No Do you think that McDonaldââ¬â¢s food is as healthy as advertised? draw:rect} {draw:rect} Yes No Do you think that the information provided about the food by McDonaldââ¬â¢s is complete and true? {draw:rect} {draw:rect} Yes No What factor makes you eat McDonaldââ¬â¢s food? {draw:rect} {draw:rect} {draw:rect} {draw:rect} Taste Advertisement/ Promotion Price Time saving Do you agree that McDonaldââ¬â¢s advertisement has caused people to eat more and become more obese? {draw:rect} {draw:rect} Yes No Does the advertisement or promotion made by McDonaldââ¬â¢s make you consume more McDonaldââ¬â¢s fast food? draw:rect} {draw:rect} Yes No Do you think that McDonalds should put complete information about the nutrition in the food prepared in the advertisement? {draw:rect} {draw:rect} Yes No Consider this scenario: You are the sales manager of McDonaldââ¬â¢s and you have to make a decision in a meeting with colleagues to decide on th e advertising plans for McDonaldââ¬â¢s. Your colleagues suggested that you should advertise McDonaldââ¬â¢s food as healthy as the society now is getting more conscious of health issues. However, you know that McDonaldââ¬â¢s food is not the ideal healthy food. What would you do? {draw:rect} Advertise McDonaldââ¬â¢s food as healthy and earn more profits in order to get a higher commission. {draw:rect} Gives full information about McDonaldââ¬â¢s food and risk your job as a sales manager because it may affect the sales. When you buy burger from McDonaldââ¬â¢s, does it exactly look like how it is advertised? {draw:rect} {draw:rect} Yes No If no, do you feel that you are misled by the advertisement? {draw:rect} {draw:rect} Yes No
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